Wednesday, January 11, 2006

One Swollen Tonsil For A Year

ADVERTISING "CUTRE ARSON?


I know that comes to mind, but it is a concern we have had for years. Why Pascual ads are so crappy? The Zumosol's cousin, the paralyzed family around the breakfast table on a shoddy imitation of Matrix ... All ads Pascual cast a terrible smell of low-budget advertising, a local television of the worst sort. But is not Easter a powerful brand with more than enough resources to perform quality ads? No doubt it is.
And I do not think that is another amateur air your ad is premeditated. They work. People buy their products despite (or because of) their ads. Do you intend to give a humble family business? What are the advertising strategy Pascual? And the music
: ss ads are accompanied by compositions that sound like demo Casio PT-10 and seem the result of the cramping of the mind of a Mongolian.
But one thing is clear: There is an "aesthetic Pascual." Just seeing the first three seconds of an ad we know it is Easter. And that's not easy. This is not achieved by chance.
Do you know which one is the "strategy Pascual? A mí me tiene rallado.

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